Gabby Hernandez came to college on a volleyball scholarship but she also wants to join a student organization that supports her career path and her passions the Green Team might be a perfect fit for Gabby especially because she is thinking about pursuing a major in sustainable product development or maybe the young explorers would interest Gabby an eco-conscious adventure-seeking group dedicated to minimizing mankind's impact on mother nature but how can these clubs with similar sustainability messages grab her attention in today's multi-platform world many organizations and businesses turn to social media to drive awareness and attract customers but just asking people to like a company's Facebook page isn't enough social media tactics need to engage and motivate it's the key to creating value for your customers organizations can learn a lot about their current customers and gain insight on how to engage new ones by listening to what consumers have to say on social networks blogs and review sites but simply paying attention to customer feedback isn't enough this data needs to be analyzed and eventually implemented and monitored over time social media metrics include tracking the amount of traffic a firm's website receives through measuring page views and hits how a visitor clicks through the site and conversion rates conversion rates measure the percentage of users who actually do with the market hopes whether its buying something clicking on a certain link or in the case of the campus organizations Green Team and young explorers actually converting students into members Green Team may have a clever social media campaign to try and build awareness but if it doesn't create value for the customer nobody will be motivated to join the cause young explorers used the information gathered from social media metrics to create and implement an online campaign that engages connects customers to their brand and keeps members clicking enjoy exploring Gabby
Social Media Marketing
